Author: MCM Editorial Team

  • Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing
    Retailers’ LGBTQ marketing campaigns under scrutiny
    |

    Retailers Best Buy, Target and Levi’s are receiving more scrutiny over their LGBTQ-themed marketing and public relations campaigns, according to a Wall Street Journal article. Conservative groups are increasingly asking company shareholders to reevaluate these campaigns. Historically, shareholders have proposed measures that advocate social issues, such as sustainability and racial justice. A vote on these […]

  • meta reels AI
    Meta unveils new AI tools for Reels
    |

    Meta announced new ad tools for Reels, the short video format on Facebook and Instagram, during its IAB NewFronts presentation on May 2. The social media giant will now allow advertisers to adjust the aspect ratio of images so they automatically fit within Facebook and Instagram Reels ads. In addition, Meta advertisers can now include […]

  • Electronics retailers: Marketplaces dominate sales
    |

    Despite the traditional preference for physical stores, consumers are increasingly turning to third-party marketplaces for their electronics purchases, drawn by the allure of affordability and convenience, according to a recent report from PYMNTS Intelligence. Based on insights from over 3,500 U.S. consumers, the report highlights the dominance of online marketplaces, which captured 39% of electronic […]

  • Pet parents: A lucrative market
    |

    As National Pet Month unfolds this May, Acosta Group unveils insights from its latest study, shedding light on the shopping behaviors of pet owners. With two out of three U.S. households owning pets, the demand for pet-related products such as food, treats, and healthcare items has emerged as a significant segment within household budgets. Revealing […]

  • Revolutionizing consumer promotions: Inside Ibotta’s rise
    |

    With over 800 employees and a diverse range of partnerships, including major retailers like Walmart and Kroger, Ibotta is revolutionizing the landscape of consumer promotions. Delve into the rise of this Walmart-backed company, which has attained a multibillion-dollar market capitalization by offering consumers cash back and valuable insights into their purchasing habits. Ibotta’s innovative approach […]

  • Shoppers pull back spending despite an ease in inflation rates
    |

    Retailers brace for consumer spending cuts in 2024 amid inflation concerns, according to a new report from GlobalData. More than half of U.S. consumers plan to tighten their shopping budgets despite a projected ease in inflation rates to 2.9%. The uncertain economic outlook prompts 51.5% of consumers to reconsider their retail expenditures, leading to shifts […]

  • Uber Eats helps power Dominos’ marketing strategy
    |

    Domino’s Pizza emerges as a success story in the competitive landscape of corporate marketing, with a notable surge in profits and share value. Spearheaded by CEO Russell Weiner, the integration of a revamped loyalty program and a strategic partnership with Uber Eats has not only exceeded market expectations but also set a promising tone for […]

  • How advanced analytics can drive unparalleled customer connection and conversion
    |

    Quantzig has unveiled a riveting case study showcasing the transformative power of advanced marketing analytics in the retail industry. By unraveling consumer behavior intricacies, the UK-based retail company tailored hyper-personalized marketing campaigns, leading to unparalleled levels of customer connection and conversion. Moreover, with optimized marketing spend and dynamic pricing strategies fueled by Quantzig’s analytics expertise, […]

  • Marketing vendors Archway and Swiirl partner
    |

    In today’s market, where nearly 63% of consumers prioritize aligning with brands sharing their values, forging genuine connections is crucial for brands. Marketing technology vendor Archway and AI marketing platform Swiirl recently announced they are working together. Retail brands can now access a repository of unique content from local creators in each market across the […]

  • Nike increases Olympic marketing spend as ‘Number One Investment”
    |

    Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, […]