Meta unveils new AI tools for Reels

Meta announced new ad tools for Reels, the short video format on Facebook and Instagram, during its IAB NewFronts presentation on May 2.

The social media giant will now allow advertisers to adjust the aspect ratio of images so they automatically fit within Facebook and Instagram Reels ads. In addition, Meta advertisers can now include external links, such as to products, in Reminder ads for Reels on Instagram. Plus, advertisers can now use video within its Catalog ads, expanding from only allowing static images.

Read more about Meta’s new AI ad tools and why Reels ads are a growing part of the company’s strategy.