Category: Trendwatch

  • Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing
    Retailers’ LGBTQ marketing campaigns under scrutiny
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    Retailers Best Buy, Target and Levi’s are receiving more scrutiny over their LGBTQ-themed marketing and public relations campaigns, according to a Wall Street Journal article. Conservative groups are increasingly asking company shareholders to reevaluate these campaigns. Historically, shareholders have proposed measures that advocate social issues, such as sustainability and racial justice. A vote on these […]

  • online sales increase
    Paid search drives largest share of online purchases so far in 2024
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    Paid search was the largest driver of online sales for retailers so far this year, with 28.2% of online sales Jan.1-April 30 directly attributed to this channel, according to new data from Adobe Analytics. Direct web sales were the second largest driver, with nearly one in five purchases initiating in this way, followed by: This […]

  • The billboard for Ms. Baz’s lactation cookies recipe ran in an area of Times Square that has often been the site of advertisements for underwear.
    Ad for lactation cookies in Times Square pulled
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    An advertisement for cookbook author Molly Baz’s lactation cookies was pulled down from its Times Square spot earlier than expected. The advertisement promoted breastfeeding resource portal Swehl and its partnership with Baz’s cookie recipe that may increase breastfeeding milk supply. The image featured Baz holding the cookies to cover her chest. Media agency Clear Channel […]

  • Gap CMO
    Gap hires new chief marketing officer
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    Apparel brand Gap Inc. hired Fabiola Torres as its new global chief marketing officer. Torres previously held executive marketing roles at PepsiCo, Apple and Nike. Torres replaces Mary Alderete, who left the the chief marketing role in November 2022, after nearly three years. Read more about Gap’s executive change here.

  • Best Buy and CNET combine ad inventory
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    Consumer electronics retailer Best Buy and product review publisher CNET are combining their ad inventories, the companies announced at the end of April. This will allow advertisers to purchase ads on Best Buy’s retail media network, which displays ads on BestBuy.com, in its app or in stores, alongside relevant CNET content, such as a product […]

  • Electronics retailers: Marketplaces dominate sales
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    Despite the traditional preference for physical stores, consumers are increasingly turning to third-party marketplaces for their electronics purchases, drawn by the allure of affordability and convenience, according to a recent report from PYMNTS Intelligence. Based on insights from over 3,500 U.S. consumers, the report highlights the dominance of online marketplaces, which captured 39% of electronic […]

  • Shoppers pull back spending despite an ease in inflation rates
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    Retailers brace for consumer spending cuts in 2024 amid inflation concerns, according to a new report from GlobalData. More than half of U.S. consumers plan to tighten their shopping budgets despite a projected ease in inflation rates to 2.9%. The uncertain economic outlook prompts 51.5% of consumers to reconsider their retail expenditures, leading to shifts […]

  • Uber Eats helps power Dominos’ marketing strategy
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    Domino’s Pizza emerges as a success story in the competitive landscape of corporate marketing, with a notable surge in profits and share value. Spearheaded by CEO Russell Weiner, the integration of a revamped loyalty program and a strategic partnership with Uber Eats has not only exceeded market expectations but also set a promising tone for […]

  • Nike increases Olympic marketing spend as ‘Number One Investment”
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    Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, […]

  • On-site ads: How retailers can capitalize on owned advertising
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    The influence of retailer websites on consumer purchasing decisions has seen a significant rise, with 25% of surveyed U.S. shoppers reporting being swayed by products advertised on in-house platforms, according to a new study. Additionally, ads on retailers’ apps persuade an extra 15% of consumers to make purchases. This underscores the growing opportunity for retailers […]