Category: Most Read

J. Michael Prince, CEO of the official apparel brand of the United States Polo Association, sits down with Multichannel Marketer to discuss event marketing and how it plans to use organic content to drive a 20% lift during the 2024 Olympic Games. The 2024 Olympics will have a tremendous impact on the U.S. Polo Assn. […]

HBC, parent company of apparel merchant Saks Fifth Avenue, plans to acquire apparel retail chain Neiman Marcus Group, parent company of Neiman Marcus and Bergdorf Goodman, for $2.65 billion.  Once the transaction closes, HBC (Hudson’s Bay Company) will establish Saks Global. That company will include Saks Fifth Avenue, Saks Off 5th, Neiman Marcus and Bergdorf […]

Target’s chief marketing officer Lisa Roath will move into the role of chief merchandising officer of food, essentials and beauty in early 2025, the mass merchant announced in June.   Target is looking to hire externally for its next chief marketing officer. Roath will continue as chief marketing officer until Target replaces her.   Roath […]

The Prime Day summer sale is now in its 10th year and is one of several annual Amazon sales. Brands need to offer their own compelling discounts to stand out on this massive shopping day. Retail giant Amazon.com Inc. confirmed it will hold another Prime Day sales event for its members on July 16-17. This […]

With increasing digital marketing costs, retailers will need to tap their loyal shoppers for 2024 holiday sales, predicts Salesforce. Retailers will tap loyal shoppers to avoid increasing digital marketing costs this 2024 holiday season, ecommerce platform and technology provider Salesforce predicts. This is one of Salesforce’s five 2024 holiday season shopping predictions, which are: Salesforce […]

Home improvement retail chain Lowe’s promoted Jennifer Wilson to chief marketing officer. Wilson will oversee strategic brand and product marketing, loyalty, personalization, promotional planning, creative, media and the Lowe’s retail media network. Lowes CEO Marvin Ellison credits Wilson with the successful launch of Lowes’ loyalty program and its retail media network. “Jen brings a data-driven […]

ScanMyPhotos missed the opportunity to convert thousands of Today Show viewers into customers because its prices were too high. After listening to feedback and lowering its price, sales have escalated.   Thousands of consumers flocked to ScanMyPhotos.com after the Today Show featured the photo-digitizing business as a Mother’s Day gift option on May 9. But only […]

After 16 years of selling billions of dollars worth of home furnishings online, Wayfair Inc. opened a flagship physical store today in Wilmette, Illinois. The store, located in the Chicago suburbs, carries roughly 12,000 products, a fraction of the millions Wayfair sells online. Wayfair selected items featuring a variety of styles and price points to […]

British sports apparel retailer JD Sports announced it will acquire U.S. sports apparel retail chain Hibbett for $1.1 billion. JD Sports acquired all of Hibbett’s outstanding shares for $87.50 each, which was a 21% premium of the brand’s last closing price and a 29% premium to the 120-trading day volume weighted average price. The acquisition […]

As National Pet Month unfolds this May, Acosta Group unveils insights from its latest study, shedding light on the shopping behaviors of pet owners. With two out of three U.S. households owning pets, the demand for pet-related products such as food, treats, and healthcare items has emerged as a significant segment within household budgets. Revealing […]