Lowe’s names Jennifer Wilson as new CMO

By MCM Editorial Team

June 19, 2024
Jennifer Wilson to senior vice president, chief marketing officer,

Home improvement retail chain Lowe’s promoted Jennifer Wilson to chief marketing officer.

Wilson will oversee strategic brand and product marketing, loyalty, personalization, promotional planning, creative, media and the Lowe’s retail media network.

Lowes CEO Marvin Ellison credits Wilson with the successful launch of Lowes’ loyalty program and its retail media network.

“Jen brings a data-driven approach and is helping us develop a deeper understanding of the customer,” Ellison said in the press release announcement.

Wilson fills a vacant CMO position since the retail chain eliminated the role and Marisa Thalberg in September 2022 as a part of a reorganization, according to media reports.

Wilson joined Lowe’s in 2006 and has held multiple executive roles including vice president, integrated marketing, and merchandising vice president, paint. She most recently served as senior vice president, enterprise brand and marketing. Prior to Lowe’s, Wilson worked at several advertising and marketing agencies.