Retailers’ LGBTQ marketing campaigns under scrutiny
May 15, 2024
![Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing](https://www.mcmarketeronline.com/wp-content/uploads/2024/05/shutterstock_115334458-1024x683.jpeg)
Retailers Best Buy, Target and Levi’s are receiving more scrutiny over their LGBTQ-themed marketing and public relations campaigns, according to a Wall Street Journal article.
Conservative groups are increasingly asking company shareholders to reevaluate these campaigns. Historically, shareholders have proposed measures that advocate social issues, such as sustainability and racial justice. A vote on these topics typically spotlights a company’s practices and creates pressure to change.
Read the full article here.