Retailers’ LGBTQ marketing campaigns under scrutiny

By MCM Editorial Team

May 15, 2024
Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing

Retailers Best Buy, Target and Levi’s are receiving more scrutiny over their LGBTQ-themed marketing and public relations campaigns, according to a Wall Street Journal article.

Conservative groups are increasingly asking company shareholders to reevaluate these campaigns. Historically, shareholders have proposed measures that advocate social issues, such as sustainability and racial justice. A vote on these topics typically spotlights a company’s practices and creates pressure to change.

Read the full article here.