TikTok unveils generative AI avatars for ads

By MCM Editorial Team


June 19, 2024
TikTok adds AI ad tools

Social media platform TikTok debuted generative artificial intelligence avatars for advertisers in June. The avatars of real people will help brands develop creative content for the platform at scale, TikTok said in the press release announcement.

Brands can use stock avatars or custom avatars. TikTok built stock avatars using paid actors that are licensed for commercial use, from a diverse range of backgrounds, nationalities and more than 30 languages. Custom avatars allow brands to crate an avatar using their brand IP, spokesperson or a partnered creator.

“For brands, not only can they build their own custom avatars with their brand IP, spokesperson or a partnered creator, they can now easily work with creators from around the world to help localize their global campaigns,” according to TikTok.

@tiktoknewsroom

Introducing TikTok Symphony: our new Creative AI suite that blends human imagination with AI-powered efficiency to help marketers scale content development, creativity, and productivity on TikTok.

♬ original sound – TikTok Newsroom – TikTok Newsroom

TikTok also debuted AI dubbing, which allows marketers to translate their content into more than 10 lanauges and dialects. The tool automatically detects the original language in a video, transcribes, translates and produces a dubbed video in the selected languages, according to TikTok.

The announcement follows TikTok’s May launch of Symphony, a suite of AI-powered ad tools. In March, TikTok reported 61% of users have made a purchase either directly on TikTok or online after seeing an ad on the platform.

TikTok is owned by Chinese-based ByteDance Ltd. The highly popular social media platform may be banned in the U.S. if ByteDance does not sell TikTok to an approved buyer by Jan. 19, 2025.