Category: Uncategorized

Etsy debuted a new marketing campaign this July that advertises the marketplace’s foundation and commitment to being an online store for handmade goods.   The campaign includes videos of sellers creating unique products by hand. One advertisement features a robotic arm at the start that is broken at the end of the video.   “Recently, […]

Operating a retail media network is in the cards for craft retail chain Michaels, said Heather Bennett, executive vice president of marketing and ecommerce at the Retail Innovation Conference in June. The chain previously dabbled with operating a retail media network but did not move forward with the initiative — as many of the products […]

Target will lower the price on 5,000 of its frequently purchased items across its assortment within the next few months, the retail chain announced May 20. Target said it already reduced the prices on 1,500 items. The mass merchant lowered prices on products including milk, meat, bread, soda, fruit, vegetables, snacks, yogurt, peanut butter, coffee, […]

British sports apparel retailer JD Sports announced it will acquire U.S. sports apparel retail chain Hibbett for $1.1 billion. JD Sports acquired all of Hibbett’s outstanding shares for $87.50 each, which was a 21% premium of the brand’s last closing price and a 29% premium to the 120-trading day volume weighted average price. The acquisition […]

Despite the traditional preference for physical stores, consumers are increasingly turning to third-party marketplaces for their electronics purchases, drawn by the allure of affordability and convenience, according to a recent report from PYMNTS Intelligence. Based on insights from over 3,500 U.S. consumers, the report highlights the dominance of online marketplaces, which captured 39% of electronic […]

The Nuances of Defining Ecommerce Personalization

Consumers speak and retailers listen: It’s how it has always been. Outside influences, innovations and shifts in attitudes result in new behaviors, preferences and novel trends. 2023 breathed new life into the economy and consumer spending and sentiment went up. Omnichannel commerce solidified its position as the go-to retail approach. Now as we enter 2024, retailers must look at how the economy, consumer finances and feelings will shape behaviors, trends and strategies for the coming year.

While dedicated fulfillment offers benefits, brands can become overinvested, draining resources, and pulling focus from core operations. They must handle high return volumes, inventory management, shipping costs fluctuations, labor shortages, changing regulations and more. When the costs outweigh the benefits, they seek a better solution. In a “dedicated fulfillment site takeover,” a 3PL assumes control and management of a retailer’s distribution site(s), helping brands reduce the risks.