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Consumers speak and retailers listen: It’s how it has always been. Outside influences, innovations and shifts in attitudes result in new behaviors, preferences and novel trends. 2023 breathed new life into the economy and consumer spending and sentiment went up. Omnichannel commerce solidified its position as the go-to retail approach. Now as we enter 2024, retailers must look at how the economy, consumer finances and feelings will shape behaviors, trends and strategies for the coming year.

While dedicated fulfillment offers benefits, brands can become overinvested, draining resources, and pulling focus from core operations. They must handle high return volumes, inventory management, shipping costs fluctuations, labor shortages, changing regulations and more. When the costs outweigh the benefits, they seek a better solution. In a “dedicated fulfillment site takeover,” a 3PL assumes control and management of a retailer’s distribution site(s), helping brands reduce the risks.