Starburst launches new marketing campaign powered by generative AI

By April Berthene

May 13, 2024
starburst different every time

Candy brand Starburst recently launched a new marketing campaign dubbed “Different Every Time.”

The campaign uses generative artificial intelligence to create hundreds of assets for the ad, such as background imagery and caricatures.

This is the first advertising campaign for Starburst in more than a decade. Read more about the campaign here.