Retail Renaissance: Navigating Location Intelligence

By MCM Editorial Team

March 29, 2024

As the economy remains uncertain, retailers are turning to innovative approaches to secure optimal store locations. With the aid of cellphone data and advanced analytics, companies are gaining unprecedented insights into consumer behavior, reshaping their strategies for expansion. Americans still are spending, prompting retailers to leverage location data to pinpoint prime locations. It’s essential to embrace location intelligence to redefine marketing approaches and meet the consumer where they (geographically) are.

For the full story, click here.