Retail Partnerships: Key Areas to Evaluate for 2025 Success

By MCM Editorial Team

March 29, 2024

As the hustle and bustle of everyday partnership program management beckons once again, now is the opportune moment to assess the efficacy of your partnership channels during the 2024 big-spending season. While aggregate ecommerce sales surged ahead, it’s imperative for brands and agencies alike to delve deeper into the contribution of each channel to overall sales figures. Did your partnership marketing initiatives meet expectations, or is there room for improvement? Learn about five key areas that marketers should scrutinize to better prepare their partnership programs for the challenges and opportunities of 2024 and beyond.

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