Nike increases Olympic marketing spend as ‘Number One Investment”

Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals.

The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, Nike showcased its Olympics kits worn by sponsored athletes like Sha’Carri Richardson and Eliud Kipchoge, alongside 13 futuristic shoe prototypes developed in collaboration with athletes.

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