Navigating Retail Programmatic Ad Buys in an Election Year

By MCM Editorial Team

March 29, 2024

In the digital age, the proliferation of misinformation and disinformation presents a significant challenge for retail brands, especially in the midst of a U.S. election year. With programmatic ad buying amplifying this risk, marketers face the daunting task of ensuring their advertising messages don’t accidentally appear alongside harmful or misleading content. In a recent piece featured in AdExchanger, Hana Yoo sheds light on the precarious nature of programmatic ad placement and offers insights into proactive strategies for brands to assert control over their ad placements. As the threat of AI-generated misinformation continues to loom large, initiatives like NewsGuard’s 2024 election misinformation tracking center provide valuable resources for advertisers seeking to safeguard their brand integrity.

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