Knot Standard & Billy Reid merge

By MCM Editorial Team

April 17, 2024

Custom-made apparel retailer Knot Standard will merge with apparel brand Billy Reid.

Billy Reid will take immediate control of Knot Standard’s eight retail locations, integrating these into its existing operations to offer a combined total of 19 locations nationwide. 

“Joining and rebranding our stores with Billy Reid represents more than a business decision; it’s a fusion of craftsmanship and innovation,” said Matt Mueller, CEO of Knot Standard. “I am incredibly proud to bring our cutting-edge, AI-driven custom menswear and womenswear to Billy Reid’s esteemed clientele and iconic brand. Our combined strengths will not only elevate the made-to-measure experience but also expand our reach, bringing exceptional quality and personalization to more people across the nation.”

Link to full story here.