Marketing vendors Archway and Swiirl partner

In today’s market, where nearly 63% of consumers prioritize aligning with brands sharing their values, forging genuine connections is crucial for brands. Marketing technology vendor Archway and AI marketing platform Swiirl recently announced they are working together.

Retail brands can now access a repository of unique content from local creators in each market across the nation. They finally have a way to embed local flavors in their marketing campaigns. Swiirl’s AI engine transforms this community-generated content into ready-to-use brand assets.

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