Retail Radar May 21

By Amanda Butcher

April 17, 2024

Retail Radar
Hello! April here, your Multichannel Marketer editor. I'm covering all things retail marketing, so drop me a line at [email protected] to let me know of any topics you’re interested in, or any news tips. In this week’s edition of Retail Radar, I’m covering LGBTQ marketing campaigns under scrutiny, data on the marketing channels that drive online sales, Starburst's new campaign with AI, and more.
Retailers' LGBTQ marketing campaigns under scrutiny
Retailers Best Buy, Target and Levi's are receiving more scrutiny over their LGBTQ-themed marketing and public relations campaigns, according to a Wall Street Journal article. Conservative groups are increasingly asking company shareholders to reevaluate these campaigns.…… Read More
Paid search drives largest share of online purchases so far in 2024
Paid search was the largest driver of online sales for retailers so far this year, with 28.2% of online sales Jan.1-April 30 directly attributed to this channel, according to new data from Adobe Analytics. Direct web…… Read More
Gap hires new chief marketing officer
Apparel brand Gap Inc. hired Fabiola Torres as its new global chief marketing officer. Torres previously held executive marketing roles at PepsiCo, Apple and Nike. Torres replaces Mary Alderete, who left the the chief marketing role…… Read More
Ad for lactation cookies in Times Square pulled
An advertisement for cookbook author Molly Baz's lactation cookies was pulled down from its Times Square spot earlier than expected. The advertisement promoted breastfeeding resource portal Swehl and its partnership with Baz's cookie recipe that may…… Read More
Starburst launches new marketing campaign powered by generative AI
Candy brand Starburst recently launched a new marketing campaign dubbed "Different Every Time." The campaign uses generative artificial intelligence to create hundreds of assets for the ad, such as background imagery and caricatures. This is the…… Read More
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