| Good morning! Today we have some exciting content, including an interview with Ghirardelli Chocolate on how sweet artificial intelligence can be to its bottom line. Also below is an exclusive Q&A with the CEO of U.S. Polo Assn. on how the brand plans to use organic content to drive a 20% lift during the 2024 Olympic Games. Plus, Amazon’s new generative AI shopping tool, Etsy’s new marketing campaign, back-to-school spending estimates and more. |
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Q&A: U.S. Polo Assn. CEO grows brand with Olympic event
J. Michael Prince, CEO of the official apparel brand of the United States Polo Association, sits down with Multichannel Marketer to discuss event marketing and how it plans to use organic content to drive a 20%…… Read More |
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Glossier becomes official beauty partner of USA Basketball
Skincare and cosmetics brand Glossier announced it will be the official beauty partner with the USA Basketball Women’s National Team as the team prepares for the 2024 Summer Olympic Games in Paris. With the announcement, Glossier…… Read More |
Amazon adds generative AI chatbot to its app
Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called Rufus, is in the bottom right corner of the app, marked with an…… Read More |
Inflation squeezes back-to-school spending
Most shoppers plan to spend less this year for back-to-school purchases as they struggle with personal finances, according to Deloitte’s 17th annual back-to-school survey. The consulting firm surveyed 1,198 U.S. parents of school-aged children in May…… Read More |
Amazon's best Prime Day ever
Amazon said Prime Day 2024 was its best yet, with record sales and more items sold during this two-day sale than any other Prime Day. Amazon said it sold more than 200 million items during the…… Read More |
Etsy’s new marketing campaign highlights its handmade vision
Etsy debuted a new marketing campaign this July that advertises the marketplace’s foundation and commitment to being an online store for handmade goods. The campaign includes videos of sellers creating unique products by hand. One…… Read More |
Google drops plan to end third-party cookies
After years of anticipation, Google announced it will not phase out third-party cookies after all. Cookies track consumers across the web and help marketers serve relevant advertisements to target consumers. In 2020, the giant had…… Read More |
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