Retail IQ May 17

By eops

April 16, 2024

Retail IQ: Marketing Insight of the Week

If you're wondering which marketing channel drives the most conversion, new data from Adobe Analytics finds that paid search drove the largest share of online purchases so far this year. This was followed by direct web sales, which increased its share of online sales by 24% year over year. Overall, U.S. consumers spent $331.6 billion online in the first four months of the year, a 7% year-over-year increase. Read all of the results in this data-focused story here.

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Have a wonderful weekend!