Direct-to-Consumer Strategies

By MCM Editorial Team

March 29, 2024
The North American Direct-to-Consumer (DTC) Market in 2024

The direct-to-consumer (DTC) market is experiencing rapid growth, with projections indicating sales reaching $212.90 billion in the US alone by 2024. This reflects businesses’ increasing confidence in leveraging DTC channels to meet consumer demand and expectations. Recent research commissioned by omnichannel fulfillment software provider, Deposco, reveals that over two-thirds of surveyed decision-makers across various industries have increased their investment in DTC over the past three years, signaling a sustained shift rather than a temporary spike due to COVID-19.

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