Decoding GenAI Tools for Retail Marketers

Generative AI tools have proliferated across the marketing landscape, highlighting the emergence of custom products tailored specifically for marketers’ needs. While established tools like ChatGPT are widely used, the influx of new startups specializing in generative AI complicates the decision-making process for retail marketers. A key takeaway emphasizes the importance of asking critical questions when evaluating these AI companies, focusing on aspects such as the underlying models, training data, rights management, cost, and copyright issues to discern between genuine innovators and pretenders in the field.

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