Best Buy’s AI revolution: Enhanced customer support

Best Buy is set to revolutionize customer service with a generative AI-powered virtual assistant, offering self-service options through its website, app and customer service calls.

Developed in collaboration with Google Cloud and Accenture, the technology is slated for launch later this summer. As the retailer adapts to evolving consumer needs, this innovative approach comes alongside reports of restructuring within its Geek Squad subsidiary, reflecting a strategic shift towards digital assistance.

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