Best Buy and CNET combine ad inventory

Consumer electronics retailer Best Buy and product review publisher CNET are combining their ad inventories, the companies announced at the end of April.

This will allow advertisers to purchase ads on Best Buy’s retail media network, which displays ads on BestBuy.com, in its app or in stores, alongside relevant CNET content, such as a product review. Advertisers can then measure the impact of their ads on either platform.

Read more about this latest iteration of the intersection of content and commerce here.