Ad for lactation cookies in Times Square pulled

By April Berthene

May 13, 2024
The billboard for Ms. Baz’s lactation cookies recipe ran in an area of Times Square that has often been the site of advertisements for underwear.

An advertisement for cookbook author Molly Baz’s lactation cookies was pulled down from its Times Square spot earlier than expected.

The advertisement promoted breastfeeding resource portal Swehl and its partnership with Baz’s cookie recipe that may increase breastfeeding milk supply. The image featured Baz holding the cookies to cover her chest.

Media agency Clear Channel flagged the image for review and replaced it with another one from the campaign, according to a New York Times article. The decision spurred controversy as the ad is in a spot that often features similar content, such as promotions for undergarments.

Read the full article here.